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Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business. These are also typically the goals and ...
A chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [1] [2] is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the ...
Digital archaeology is the application of information technology and digital media to archaeology. [1] [2] It includes the use of digital photography, 3D reconstruction, virtual reality, and geographical information systems, among other techniques. [3] Computational archaeology, which covers computer-based analytical methods, can be considered ...
Digital empathy. Digital empathy is the application of the core principles of empathy – compassion, cognition, and emotion – into technical designs to enhance user experience. According to Friesem (2016), digital empathy is the cognitive and emotional ability to be reflective and socially responsible while strategically using digital media. [1]
Playbour is also sometimes categorized as a part of the gamification of society in general. While the term playbour itself is a relatively new invention, the phenomena it concerns – those of productive leisure and free labour in the digital games industry – have been around at least since the late 1990s. Kücklich states that since the ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
Digital Jungle. Digital Jungle is a cross-cultural digital marketing agency headquartered in Beijing, China. [1] The core business of this agency is to work with Western organizations to market their products and services to a Chinese-speaking audience. The agency creates and curates content, then distributes it over multiple marketing channels ...
NITI Aayog defines 'gig workers' as those engaged in work outside of the traditional employer-employee arrangement. In 2020–21, the gig economy was estimated to employ 7.7 million workers, with a projected workforce of 23.5 million by 2029–30. The industry is expected to produce a revenue of $455 billion by 2024.