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Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and ...
Influence of mass media. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture 's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media ...
Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Cultural Studies related to mass media and critics asked why a number of big organizations had such an influence on society. The political turmoil of the 1960s worked to the field's advantage because mass media scholars began to explore the influence that media had on culture and society. “Growing recognition of the importance of the media by ...
History of media studies. Media studies encompasses the academic investigation of the mass media from perspectives such as sociology, psychology, history, semiotics, and critical discourse analysis. [1] The purpose of media studies is to determine how media affects society. Media studies in the United States is also known as Mass Communication ...
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing ...
A growing body of research has begun focusing on the impact of media literacy on youth. In an important meta-analysis of more than 50 studies, published in the Journal of Communication, media literacy interventions were found to have positive effects on knowledge, criticism, perceived realism, influence, behavioral beliefs, attitudes, self ...
Mediation in media studies. Within media studies mediation is also used in the same sense as in Marxist theory: thinkers try to look at how a given medium reconciles the various forces of history, culture, economics or the material world, and how social actors use that medium to navigate these various meanings and values. The central problem ...
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