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Digital marketing is the component of marketing that uses the Internet and online -based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Popular examples of streaming services include Netflix, Spotify, and YouTube . An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Social media can help to improve an individual's sense of connectedness with others and be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. Social movements use social media for communicating and organizing.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Pages in category "Digital marketing companies of the United States"
Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software.
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