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  2. Reward system - Wikipedia

    en.wikipedia.org/wiki/Reward_system

    The reward system (the mesocorticolimbic circuit) is a group of neural structures responsible for incentive salience (i.e., "wanting"; desire or craving for a reward and motivation), associative learning (primarily positive reinforcement and classical conditioning), and positively-valenced emotions, particularly ones involving pleasure as a core component (e.g., joy, euphoria and ecstasy).

  3. Motivation crowding theory - Wikipedia

    en.wikipedia.org/wiki/Motivation_crowding_theory

    Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior. The result of lowered motivation, in contrast with ...

  4. William McDougall (psychologist) - Wikipedia

    en.wikipedia.org/wiki/William_McDougall...

    William McDougall FRS [1] ( / məkˈduːɡəl /; 22 June 1871 – 28 November 1938) was an early 20th century psychologist who was a professor at University College London, University of Oxford, Harvard University and Duke University. [2] He wrote a number of influential textbooks, and was important in the development of the theory of instinct ...

  5. Edward L. Deci - Wikipedia

    en.wikipedia.org/wiki/Edward_L._Deci

    Edward L. Deci ( / ˈdiːsi /; [1] born 1942 [2]) is a professor of Psychology and Gowen Professor in the Social Sciences at the University of Rochester, and director of its Human Motivation Program. He is well known in psychology for his theories of intrinsic and extrinsic motivation and basic psychological needs which he has been researching ...

  6. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering , a German physiologist, and later expanded by Richard Solomon , a 20th-century psychologist.

  7. Glasser's choice theory - Wikipedia

    en.wikipedia.org/wiki/Glasser's_choice_theory

    Choice theory posits that the behaviors we choose are central to our existence. Our behavior ( choices) is driven by five genetically driven needs in hierarchical order: survival, love, power, freedom, and fun. The most basic human needs are survival (physical component) and love (mental component). Without physical (nurturing) and emotional ...

  8. Incentive system - Wikipedia

    en.wikipedia.org/wiki/Incentive_system

    The term incentive system refers to a variety of fields, including biology, education, and philosophy. Organizational Psychology, Economics, and Business. In organizational psychology, economics and business an incentive system denotes a structure motivating individuals as part of an organization to act in the interest of the organization.

  9. Crespi effect - Wikipedia

    en.wikipedia.org/wiki/Crespi_effect

    Crespi effect. The Crespi effect is a behavioural contrast phenomenon observed in classical conditioning in which a conditioned response changes disproportionately to a suddenly changed reinforcement. [1] [2] It was first observed in rats by American psychologist Leo P. Crespi in 1942. [2]