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Hypermedia, an extension of the term hypertext, is a nonlinear medium of information that includes graphics, audio, video, plain text and hyperlinks. This designation contrasts with the broader term multimedia, which may include non-interactive linear presentations as well as hypermedia. It is also related to the field of electronic literature.
The word interactivity is related to and stems from the term interaction used by sociologists, which is the actions of at least two individuals who exchange or interplay. It requires levels of messages that respond to previous messages. Interactivity also refers to a communication systems ability to "talk back". [6]
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...
Multimedia studies. Multimedia studies is an interdisciplinary field of academic discourse focused on the understanding of technologies and cultural dimensions of linking traditional media sources with ones based on new media to support social systems.
An interactive film is a video game or other interactive media that has characteristics of a cinematic film. In the video game industry, the term refers to a movie game, a video game that presents its gameplay in a cinematic, scripted manner, often through the use of full-motion video of either animated or live-action footage.
Multimedia translation, also sometimes referred to as Audiovisual translation, is a specialized branch of translation which deals with the transfer of multimodal and multimedial texts into another language and/or culture. [1] and which implies the use of a multimedia electronic system in the translation or in the transmission process.
Multimedia search. Multimedia search enables information search using queries in multiple data types including text and other multimedia formats. Multimedia search can be implemented through multimodal search interfaces, i.e., interfaces that allow to submit search queries not only as textual requests, but also through other media.
Communication software. Comparison of streaming media software. Compound document. Computer art. Conservation and restoration of new media art. Content delivery network. The Core Pocket Media Player. CoreAVC. Curzon Memories App.