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  2. Classified advertising - Wikipedia

    en.wikipedia.org/wiki/Classified_advertising

    Classified advertising. Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [1] although display advertising is more widespread. [2]

  3. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular ...

  4. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    t. e. Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

  5. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    e. Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the ...

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Marketing. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of ...

  7. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are typically categorized according to two purposes: applying for a specific, advertised opening ('letter of application') expressing interest in an organization when the job seeker is uncertain whether there are current openings ('letter of inquiry'). [3] According to studies, a good cover letter should: be specific and up-to-date,

  8. How to spot gender and education bias in a job advert - AOL

    www.aol.com/news/how-to-spot-gender-and...

    A job advert can reveal quite a lot about whether an employer holds any biased views.

  9. Advertising agency - Wikipedia

    en.wikipedia.org/wiki/Advertising_agency

    Advertising agency. An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that ...

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