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  2. Opportunism - Wikipedia

    en.wikipedia.org/wiki/Opportunism

    Opportunist actions are expedient actions guided primarily by self-interested motives. The term can be applied to individual humans and living organisms, groups, organizations, styles, behaviors, and trends. Opportunism or "opportunistic behaviour" is an important concept in such fields of study as biology, transaction cost economics, game ...

  3. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Examples. One of the most famous examples of the endowment effect in the literature is from a study by Daniel Kahneman, Jack Knetsch & Richard Thaler, in which Cornell undergraduates were given a mug and then offered the chance to sell it or trade it for an equally valued alternative (pens). They found that the amount participants required as ...

  4. Two-factor theory - Wikipedia

    en.wikipedia.org/wiki/Two-factor_theory

    The two-factor theory (also known as Herzberg's motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction while a separate set of factors cause dissatisfaction, all of which act independently of each other. It was developed by psychologist Frederick Herzberg.

  5. Premack's principle - Wikipedia

    en.wikipedia.org/wiki/Premack's_principle

    In applied behavior analysis, the Premack principle is sometimes known as "grandma's rule", which states that making the opportunity to engage in high-frequency behavior contingent upon the occurrence of low-frequency behavior will function as a reinforcer for the low-frequency behavior. [6] In other words, an individual must "first" engage in ...

  6. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.

  7. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    Behavioral game theory seeks to examine how people's strategic decision-making behavior is shaped by social preferences, social utility and other psychological factors. [1] Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and experimental psychology.

  8. Ecological systems theory - Wikipedia

    en.wikipedia.org/wiki/Ecological_systems_theory

    Ecological systems theory is a broad term used to capture the theoretical contributions of developmental psychologist Urie Bronfenbrenner. Bronfenbrenner developed the foundations of the theory throughout his career, published a major statement of the theory in American Psychologist, articulated it in a series of propositions and hypotheses in his most cited book, The Ecology of Human ...

  9. Social cognitive theory - Wikipedia

    en.wikipedia.org/wiki/Social_cognitive_theory

    Social cognitive theory ( SCT ), used in psychology, education, and communication, holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. This theory was advanced by Albert Bandura as an extension of his social ...