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A technology company (or tech company) is a company that focuses primarily on the manufacturing, support, research and development of — most commonly computing, telecommunication and consumer electronics-based — technology-intensive products and services, which include businesses relating to digital electronics, software, optics, new energy ...
Marketing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics .
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Viral marketing. Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1]
To understand how the media uses big data, it is first necessary to provide some context into the mechanism used for media process. It has been suggested by Nick Couldry and Joseph Turow that practitioners in media and advertising approach big data as many actionable points of information about millions of individuals.
Media Prima Berhad (doing business as Media Prima and stylized in lowercase title), also abbreviated as MPB, is a Malaysian media company based in Petaling Jaya, Selangor. It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation and digital media.
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