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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Google Digital Garage. Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [2][3] via an online learning platform. Google Digital Garage was created by Google in 2015.
Digital marketing is considered a challenge to privacy [1] because consumers' information is searched, collected, and used in digital marketing without consumers' awareness. [2] The privacy of customers is important because it is related to customers' perceived value, satisfaction, loyalty, [3] their trust in a company, and the performance of a ...
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
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