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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Open University Malaysia, abbreviated as OUM, is the 7th private university in Malaysia. It is owned by Multimedia Technology Enhancement Operations (METEOR) Sdn. Bhd, a consortium of 11 Malaysian public universities. [3] The main campus is located at Menara OUM, Kelana Centre Point, Kelana Jaya, Selangor. Additionally, there are more than 30 ...
The Malaysian Communications and Multimedia Commission (Abbreviation: MCMC [a]; Malay: Suruhanjaya Komunikasi dan Multimedia Malaysia or SKMM) is a regulatory body whose key role is the regulation of the communications and multimedia industry based on the Malaysian Communications and Multimedia Commission Act 1998, [1] the Communications and Multimedia Act 1998, [2] and the Strategic Trade Act ...
Asia Media Group Berhad (MYX: 0159) is a broadcasting, advertising and digital media company in Malaysia. [1] [2] It operates the country's Largest Transit-TV Network.[3] [4] The company provides infotainment and advertising services such as program sponsorships and video advertising using digital electronic displays installed in various indoor and outdoor premises.
University of Putra Malaysia (Malay: Universiti Putra Malaysia), abbreviated as UPM, is a Malaysian public research university located in Serdang, Selangor. Formerly it was named Universiti Pertanian Malaysia (Agricultural University of Malaysia), focusing on agricultural sciences and related fields. Since the 1990s, the fields of study have ...
Research. v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM ...
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