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2. Salesforce Marketing Cloud - Wikipedia

   en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

   Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.

3. Vertical market software - Wikipedia

   en.wikipedia.org/wiki/Vertical_market_software

   Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific ...

4. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

5. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   t. e. Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

6. Brevo - Wikipedia

   en.wikipedia.org/wiki/Brevo

   Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. The company was founded in 2012 by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.