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2. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Pagespeed extension is an extension of Chrome Browser and is a part of Google Chrome Developer Tools. Visitors who use PageSpeed regularly can view all given metrics by PageSpeed Insights directly in a browser and download webpage resources, optimized according to web performance best practices.

3. Google Lighthouse - Wikipedia

   en.wikipedia.org/wiki/Google_Lighthouse

   Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.It can be run against any web page, public or, requiring authentication. Google Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, the Google Lighthouse provides more detail information.

4. Web performance - Wikipedia

   en.wikipedia.org/wiki/Web_performance

   Web performance. Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty [1] [2 ...

5. Accelerated Mobile Pages - Wikipedia

   en.wikipedia.org/wiki/Accelerated_Mobile_Pages

   Online. AMP (originally an acronym for Accelerated Mobile Pages[1]) is an open source HTML framework developed by the AMP Open Source Project. [2] It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. [3] AMP is optimized for mobile web browsing and intended to help webpages load faster. [4]

6. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

7. Web standards - Wikipedia

   en.wikipedia.org/wiki/Web_standards

   Web standards are the formal, non-proprietary standards and other technical specifications that define and describe aspects of the World Wide Web.In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods.