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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  3. List of most-visited websites - Wikipedia

    en.wikipedia.org/wiki/List_of_most-visited_websites

    Website Domain name Ranking Type Company Country Similarweb (April-24) Semrush (May-24) Google Search: google.com: 1 1 Search engine Google United States YouTube

  4. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Moz, Semrush, Ahrefs, and ...

  5. Search engine scraping - Wikipedia

    en.wikipedia.org/wiki/Search_engine_scraping

    Search engine scraping is the process of harvesting URLs, descriptions, or other information from search engines. This is a specific form of screen scraping or web scraping dedicated to search engines only. Most commonly larger search engine optimization (SEO) providers depend on regularly scraping keywords from search engines to monitor the ...

  6. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

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