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Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users. Popular examples of ...
Non-linear media is a move away from traditional linear media, in which content is selected by the publisher to be consumed and is then done so passively. [1][2][3]There is no single specific form of non-linear media; rather, what might be considered non-linear changes as technology changes. Following the development and rise of digital non ...
Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the audience. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants.
Lasswell's model is one of the earliest and most influential models of communication. [3] : 109 It was first published by Harold Lasswell in his 1948 essay The Structure and Function of Communication in Society. [4] Its aim is to organize the "scientific study of the process of communication ". It has been described as "a linear and Uni ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
Media multitasking. A person using a smartphone while sitting at a computer. Media multitasking is the concurrent use of multiple digital media streams. Media multitasking has been associated with depressive symptoms and social anxiety by a study involving 318 participants. [1] A 2018 review found that while the literature is sparse and ...
Interactive media is a method of communication in which the output from the media comes from the input of the users. [2] [3] Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment.
An example is the relation between sender and receiver: it influences the goal of communication and the roles played by the participants. Schramm's criticism of linear models of communication, which lack a feedback loop, has been very influential.
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