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  2. Media management - Wikipedia

    en.wikipedia.org/wiki/Media_management

    Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...

  3. Media relations - Wikipedia

    en.wikipedia.org/wiki/Media_relations

    Media relations. Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an ...

  4. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business communication. Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. [1] [2] It includes the process of creating, sharing, listening, and understanding messages between different groups of people ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  6. Media agency - Wikipedia

    en.wikipedia.org/wiki/Media_agency

    Media agency. Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. [1] Primary services include advertising, public relations and other forms of media management . Media agencies were first launched with their main focus being the transaction of media space more ...

  7. Media economics - Wikipedia

    en.wikipedia.org/wiki/Media_economics

    Media economics embodies economic theoretical and practical economic questions specific to media of all types. Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.

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