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Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
Legoland Discovery Centre. Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.
Legoland Parks. Legoland ( / ˈlɛɡoʊlænd /, trademark in uppercase as LEGOLAND) is a chain of family theme parks focusing on the Lego building toy brand. They are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner ( Kirkbi A/S) with The Lego Group.
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
The Lego Group also franchised its store brand to the Majid Al Futtaim Group, which opened 6 stores in 2015 (4 in the United Arab Emirates, and 2 in Kuwait). In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.
In 2020, Lego launched its adult-focused category which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
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