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Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
Legoland Discovery Centre. Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
The Lego Group also franchised its store brand to the Majid Al Futtaim Group, which opened 6 stores in 2015 (4 in the United Arab Emirates, and 2 in Kuwait). In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.
Legoland ( / ˈlɛɡoʊlænd /, trademarked in uppercase as LEGOLAND) is a chain of family amusement parks focusing on the Lego building toy brand. They are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner ( Kirkbi A/S) with The Lego Group.
History of Lego. Lego began in 1932 in the carpentry workshop of Ole Kirk Christiansen, a Danish carpenter. He initially produced furniture but later started making wooden toys. The company was named "Lego" in 1934, a contraction from the Danish phrase "leg godt", meaning "play well". Coincidentally, ‘lego’ means ‘I put together’ in Latin.
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
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