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The sociology of the Internet (or the social psychology of the internet) involves the application of sociological or social psychological theory and method to the Internet as a source of information and communication. The overlapping field of digital sociology focuses on understanding the use of digital media as part of everyday life, and how ...
Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [1]
Internet culture is a quasi-underground culture developed and maintained among frequent and active users of the Internet (netizens or digital citizens) who primarily communicate with one another online as members of online communities; that is, a culture whose influence is "mediated by computer screens" and information communication technology,: 63 specifically the Internet.
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns ...
Network society. Network society is an expression coined in 1991 related to the social, political, economic and cultural changes caused by the spread of networked, digital information and communications technologies. The intellectual origins of the idea can be traced back to the work of early social theorists such as Georg Simmel who analyzed ...
Netnography is a “form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media [1] ”. It is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in ...
Knowledge gap hypothesis. The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education ...
Virtual community. A virtual community is a social work of individuals who connect through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services .
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