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Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...
Persona. A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2] It is also considered "an intermediary between the individual and the institution."
Online identity. Internet identity ( IID ), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some ...
Personal data, also known as personal information or personally identifiable information ( PII ), [1] [2] [3] is any information related to an identifiable person. The abbreviation PII is widely accepted in the United States, but the phrase it abbreviates has four common variants based on personal or personally, and identifiable or identifying.
t. e. In software and systems engineering, the phrase use case is a polyseme with two senses : A usage scenario for a piece of software; often used in the plural to suggest situations where a piece of software may be useful. A potential scenario in which a system receives an external request (such as user input) and responds to it.
Extreme Characters (also known as brink users and extreme users) is a methodology used within user-centered design in order to represent edge case users of a product, brand or user interface. Extreme Characters also fits under the umbrella of market segmentation within marketing as it formulates design solutions for both average users and ...
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English: A set of personas developed as a result of contextual inquiries in Nigeria and India. These personas are a second draft, and are intended to broaden the understanding of the context, goals and motivations of the users we build solutions for at Wikimedia Foundation.
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