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Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format. The goal for its implementation is to increase value through innovation ...
Digital firm. The Digital Firm is a kind of organization that has enabled core business relationships through digital networks In these digital networks are supported by enterprise class technology platforms that have been leveraged within an organization to support critical business functions and services.
The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most commonly used term and has taken off in the business industry, especially after the year 2013.
It can contain images, audio, video content, or buttons. For example, if the interactive PDF is a digital catalog for an E-commerce business, products can be listed on the PDF pages and can be added with images and links to the website and buttons to order directly from the document. Forms
Omnichannel retail strategies are an expansion of what previously was known as multichannel retailing. The emergence of digital technologies, social media and mobile devices has led to significant changes in the retail environment and provided opportunities for retailers to redesign their marketing and product strategies.
A mindmap of ICTs. Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals) and computers, as well as necessary enterprise software, middleware, storage and audiovisual, that enable users to access, store, transmit ...
Business informatics ( BI) is a discipline combining economics, the economics of digitization, business administration, accounting, internal auditing, information technology (IT), and concepts of computer science. Business informatics centers around creating programming and equipment frameworks which ultimately provide the organization with ...
Digital transaction management ( DTM) is a category of cloud services designed to digitally manage document-based transactions. DTM removes the friction inherent in transactions that involve people, documents, and data to create faster, easier, more convenient, and secure processes. [1] DTM goes beyond content and document management to include ...
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