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The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
Lego (/ ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund. The gearstick is introduced. Danish Foreign Minister, Uffe Ellemann-Jensen, opens the Lego Centre at Birkenhead Point in Sydney Australia, the first permanent Lego shop outside Billund [4] 1986: Lego Technic robots controlled by computers are placed in schools.
The main resort shop, The BIG Shop, is located at The Beginning and is the largest Lego store in the UK. Picsolve operates the Photo Shop, which sells photographs of visitors aboard rides and attractions in the resort. [24] Food and beverage outlets located at The Beginning include the Hill Top Cafe, a coffee outlet, and the Sweet Stop. [25] [23]
138 [ 1 ] Lego Harry Potter (stylized as LEGO Harry Potter) is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling. It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books. The first sets ...
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