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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Businesswoman. Office. CEO of Singtel. (2007–2021) Board member of. Singtel Group. Singapore Management University Board of Trustees. Public Service Commission. Chua Sock Koong is the former CEO of Singtel, having held this position from April 2007 to December 2020. [1][2]
Public Administration in the Digital Era (2020): Explored how digital technologies could reshape public services, making interactions with government more efficient, secure, and trusted. Parentech – The Future of Parenting (2019): Analyzed how technological advancements are influencing parenting, including the role of tech in children’s ...
Upon receiving his computer science degree, Al-Naji’s path soon mirrored many other top Ivy League graduates as he pursued stints at prestigious firms in finance and tech—in his case, the ...
In May 2017, after raising US$550 million in a funding round, Garena underwent a corporate rebranding. [15] The parent company adopted the name Sea Ltd. to better reflect its diverse range of businesses, which now includes digital entertainment, e-commerce, and digital financial services. [16]
v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1 ] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2 ]
Digital transformation (DT) is the process of adoption and implementation of digital technology [1][2][3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format. The goal for its implementation is to increase value through innovation, [4 ...
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.