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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]
Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers' decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. In essence, they are the backbone of the fashion ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these issues, then ...
Other reasons include reducing and controlling operating costs, improving company focus, gaining access to world-class capabilities, tax credits, freeing internal resources for other purposes, streamlining or increasing efficiency for time-consuming functions, and maximizing use of external resources.
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
PriceSCAN.com was a US-based price comparison website, founded in 1997 by David Cost and Jeffrey Trester, alumni of the Wharton School. [1] A privately held company based in Malvern, Pennsylvania, PriceSCAN was one of the first generation of "shopping bots" which included Dealtime, mySimon and BottomDollar. [2]
Network convergence refers to the provision of telephone, video and data communication services within a single network. In other words, one company provides services for all forms of communication. Network convergence is primarily driven by development of technology and demand. Users are able to access a wider range of services, choose among ...