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Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
Muted group theory. Muted Group Theory (MGT) is a communication theory developed by cultural anthropologist Edwin Ardener and feminist scholar Shirley Ardener in 1975, that exposes the sociolinguistic power imbalances that can suppress social groups' voices. [1]
SBCC on the Development-Entertainment spectrum. Social and behavior change communication (SBCC), often also only " BCC " or " Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive ...
CTA is a qualitative method that seeks to determine the higher and lower order impacts of specific forms of communication technology on the individual and society (Flor, 1991) prior to the adoption of new technology (Ongkiko & Flor, 2006 [43]). The decision to adopt or not depends on the findings of the assessment.
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Group work. Group work is a form of voluntary association of members benefiting from cooperative learning, that enhances the total output of the activity than when done individually. It aims to cater for individual differences, and develop skills such as communication skills, collaborative skills, critical thinking skills, etc.
Interpersonal communication. Interpersonal communication is an exchange of information between two or more people. [1] It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. [1]