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Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and ...
Media relations. Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an ...
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v. t. e. Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution. [1] Sometimes the term independent media is used as a synonym, indicating independence from large media corporations, but generally independent ...
Social media. Social media app icons on a smartphone screen. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Social media refer to new forms of media that involve interactive participation.
Mainstream media. In journalism, mainstream media ( MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought. [1] The term is used to contrast with alternative media . The term is often used for large news conglomerates ...
Gender disparity in media careers. Numbers of women in media professions such as journalism are growing: as of 2018 in the United States, 41.7% of the newsroom employees were women; [6] the proportion of women journalists in online-only news organizations even reached 47.8%. However, the media is and has been statistically dominated by men, who ...