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The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
Legoland (/ ˈlɛɡoʊlænd /, trademarked in uppercase as LEGOLAND) is a chain of family amusement parks focusing on the Lego building toy brand. They are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner (Kirkbi A/S) with The Lego Group.
legolanddiscoverycenter.com. Legoland Discovery Centre[a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Merlin Entertainments Limited is a British entertainment company based at Poole in Dorset, England, which operates a number of theme parks and other tourist attractions. It was listed on the London Stock Exchange until November 2019, when it was acquired by a consortium that includes Kirkbi A/S (the investment arm of the Kristiansen family, which controls The Lego Group).
Technical details. Floor area. 12,000 m 2 (130,000 sq ft) Website. legohouse.com. Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group. It is also known as Home of the Brick with reference to Billund, where Lego originates.
Map of Berkshire, UK, showing the location of Legoland Windsor at 51.46351°N, 0.65114°W (grid reference SU938747) Legoland Windsor Resort (/ ˈlɛɡoʊ.lænd wɪnd.sər /), styled and also known as Legoland Windsor, is a theme park and resort in Windsor, Berkshire in England, themed around the Lego brand. [2] The park opened on 17 March 1996 ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [116] [117] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
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