Search results
Results from the WOW.Com Content Network
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing ...
Influence of mass media. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture 's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media ...
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
Valence, also known as hedonic tone, is a characteristic of emotions that determines their emotional affect (intrinsic appeal or repulsion). Positive valence corresponds to the "goodness" or attractiveness of an object, event, or situation, making it appealing or desirable. Conversely, negative valence relates to "badness" or averseness ...
Psychology is the scientific study of mind and behavior. [1][2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. MRT is used to rank and evaluate the ...
An echo chamber is "an environment where a person only encounters information or opinions that reflect and reinforce their own." [1]In news media and social media, an echo chamber is an environment or ecosystem in which participants encounter beliefs that amplify or reinforce their preexisting beliefs by communication and repetition inside a closed system and insulated from rebuttal.
The priming theory states that media images stimulate related thoughts in the minds of audience members. [1]Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.