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Electronic media are media that use electronics or electromechanical means for the audience to access the content. [1] This is in contrast to static media (mainly print media ), which today are most often created digitally, but do not require electronics to be accessed by the end user in the printed form.
This new media-rich model for information exchange, featuring user-generated and user-edited websites, was dubbed Web 2.0, a term coined in 1999 by Darcy DiNucci and popularized in 2004 at the Web 2.0 Conference. The Web 2.0 boom drew investment from companies worldwide and saw many new service-oriented startups catering to a newly ...
The Internet (or internet) [a] is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) [b] to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of ...
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The rise of mass media communications allowed manufacturers of branded goods to bypass retailers by advertising directly to consumers. This was a major paradigm shift which forced manufacturers to focus on the brand and stimulated the need for superior insights into consumer purchasing, consumption and usage behaviour; their needs, wants and ...
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Social media. Social media app icons on a smartphone screen. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Social media refer to new forms of media that involve interactive participation.