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  2. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. Industrial marketing - Wikipedia

    en.wikipedia.org/wiki/Industrial_marketing

    e. Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term, industrial marketing has largely been replaced by the term B2B marketing (i.e. business to business marketing).

  5. B2B e-commerce - Wikipedia

    en.wikipedia.org/wiki/B2B_e-commerce

    B2B e-commerce. B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.

  6. Business-to-government - Wikipedia

    en.wikipedia.org/wiki/Business-to-government

    B2G is a fundamental market, alongside Direct-to-Consumer (DTC) [5] or Business-to-Consumer (B2C) and Business-to-Business (B2B). It is a relevant marketing and sales area, distinct from B2B or B2C. Other terms used are business-to-administration (B2A); public procurement (PP). It combines elements of business administration, public ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

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