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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Desktop publishing ( DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. [1] Desktop publishing software can generate page layouts and produce text and image content ...
A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital ...
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]
E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
The function of front office is to directly get in touch with customers, and is usually the first place that customers get to when they arrive to the company. The front office can discover more information about the customer by asking them questions, also helping the customers out. Staff working in the front office can also deal with simple ...
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