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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Active digital footprints are deliberate, as they are posted or shared information willingly. They can also be stored in a variety of ways depending on the situation. A digital footprint can be stored when a user logs into a site and makes a post or change; the registered name is connected to the edit in an online environment. Examples of ...
Viral marketing. Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [1]
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Individual. Personal. Umbrella. Brand Book. v. t. e. Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet -based relationships, [citation needed] device-based applications [1] [2] or media content. [3]
Digital Jungle. Digital Jungle is a cross-cultural digital marketing agency headquartered in Beijing, China. [1] The core business of this agency is to work with Western organizations to market their products and services to a Chinese-speaking audience. The agency creates and curates content, then distributes it over multiple marketing channels ...
Data driven marketing. Data-driven marketing is a process used by marketers to gain insights and identify trends about consumers and how they behave — what they buy, the effectiveness of ads, and how they browse. Modern solutions rely on big data strategies, collecting information about consumer interactions and engagements to generate ...
Artificial intelligence marketing ( AIM) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, Natural process Languages, and Bayesian Networks to achieve marketing goals. The main difference between AIM and traditional forms of marketing resides in the reasoning, which is performed by a computer ...
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