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Product manager. A product manager ( PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.
Software product management (sometimes also referred to as digital product management, or in the right context just product management) is the discipline of building, implementing and managing software or digital products, taking into account life cycle considerations and an audience. It is the discipline and business process that governs a ...
Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Product information management ( PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such ...
e. Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business ...
Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...
Adobe Director (formerly Macromedia Director, MacroMind Director, and MacroMind VideoWorks) was a multimedia application authoring platform created by Macromedia and managed by Adobe Systems until its discontinuation. Director was the primary editor on the Adobe Shockwave platform, which dominated the interactive multimedia product space during ...
Scala (company) Scala is a producer of multimedia software. It was founded in 1987 as a Norwegian company called Digital Visjon. It is headquartered near Philadelphia, Pennsylvania, USA, and has subsidiaries in Europe and Asia.