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E-Trade Financial Center, San Francisco. E-Trade Financial Corporation (stylized as E*TRADE ), a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin balances, commissions for order execution, payment for order flow, and management services.
Morgan Stanley Dean Witter still had a large presence at the World Trade Center during the September 11 attacks on September 11, 2001. Dean Witter was the first big brokerage company to get into the online trading business when it bought a small San Francisco-based outfit called Lombard Brokerage in 1996.
Morgan Stanley said Thursday that it's buying online trading pioneer E*Trade Financial -- paying $13 billion in an all-stock deal. That's a hefty 31% premium over E*Trade's closing price Wednesday.
Overview. Morgan Stanley is a financial services corporation that, through its affiliates and subsidiaries, advises, and originates, trades, manages, and distributes capital for institutions, governments, and individuals. The company operates in three business segments: Institutional Securities, Wealth Management, and Investment Management.
Morgan Stanley, which acquired E*TRADE in 2020, carries additional insurance to protect customers. E*TRADE’s bank accounts are insured by the FDIC (Federal Deposit Insurance Corporation).
Morgan Stanley appointed several executives from E*Trade to senior roles on Wednesday in a leadership shuffle that brings leaders from the online broker into the top ranks of the firm's wealth ...
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