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Lego Adventurers (stylized as LEGO Adventurers) was a Lego theme based on an early 20th century ' explorer ' concept. It centred around the main character named Johnny Thunder and a team of explorers who go on adventures. Unlike other Lego themes, which take place in a fictional "Lego Universe", most of the Adventurers sets took places in real ...
Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
Legoland Parks. Legoland ( / ˈlɛɡoʊlænd /, trademark in uppercase as LEGOLAND) is a chain of family theme parks focusing on the Lego building toy brand. They are owned and operated by the British theme park company Merlin Entertainments, which shares a common owner ( Kirkbi A/S) with The Lego Group.
In 2020, Lego launched its adult-focused category which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
Lego bucked a 7% decline in the global toy market last year as it boosted consumer sales by 4%, notching up revenues of DKK 66 billion ($9.7 billion) for 2023 in the process.
Lego Icons (formerly known as Lego Creator Expert and stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
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