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A campaign manager, campaign chairman, or campaign director is an individual whose role is to coordinate a political campaign 's spending, broad tactics, and hiring. [1] They lead operations such as fundraising, advertising, polling, getting out the vote (with direct contact to the public), and other activities supporting the effort, directly.
Campaign managers will often have deputies who oversee various aspects of the campaign at a closer level. Directly below the campaign manager on the organization chart is the deputy campaign manager and directly below them are department directors who coordinate specific aspects of the campaign. These staff members often have deputies as well.
Stephen Edward Schmidt [2] (born September 28, 1970) [3] is an American political and corporate strategist. He is best known for working on Republican political campaigns, including those of President George W. Bush, California Governor Arnold Schwarzenegger, and Arizona Senator John McCain during his 2008 presidential campaign [4] [5] He was a ...
Robby Mook. Robert E. Mook ( / mʊk /; born December 3, 1979) is an American former political strategist. He was the campaign manager for Hillary Clinton 's 2016 presidential campaign . Mook worked on state campaigns and on Howard Dean 's 2004 presidential campaign.
David Plouffe (/ ˈ p l ʌ f /; born May 27, 1967) is an American political and business strategist best known as the campaign manager for Barack Obama's successful 2008 presidential campaign. A long-time Democratic Party campaign consultant, he was a partner at the party-aligned campaign consulting firm AKPD Message and Media, which he joined ...
An informational campaign is a political campaign designed to raise public awareness and support for the positions of a candidate (or her/his party). It is more intense than a paper campaign, which consists of little more than filing the necessary papers to get on the ballot, but is less intense than a competitive campaign, which aims to ...
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns.Although the most important role of political consultants is arguably the development and production of mass media (largely television and direct mail), consultants advise campaigns on many other activities, ranging from opposition research and voter polling, to field strategy and ...
Political management is a broad and ever evolving field encompassing a number of activities in professional politics. The field includes campaign management and consulting, advertisement creation/purchasing, grassroots politics, opposition research, issue advocacy, lobbying, fundraising, and polling. Some consider political management to be an ...
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