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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

4. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analytics. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.

5. Data driven marketing - Wikipedia

   en.wikipedia.org/wiki/Data_driven_marketing

   It has been suggested that this article be into Digital marketing. () Data-driven marketing is a process where marketers employ a process to gain insights into consumer behavior, including purchasing patterns, advert effectiveness, and browsing habits. Contemporary methods utilize big data strategies to collect and analyze information on ...

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Site overlay is a report technique in which statistics (clicks) or hot spots are superimposed, by physical location, on a visual snapshot of the web page. Click-through rate is a ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an ...

7. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...