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Subscription business model. The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, [1] and is now used by many businesses, websites [2] and even pharmaceutical ...
In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. [1] Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Content writing services (also known as online content writing services and content marketing services) is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. [1] Content writing services are firms, companies or group of writers that provide services such as blog writing for websites, web ...
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
Internet marketing. Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1][2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon ...
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