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Website. www .imd .org. International Institute for Management Development ( IIMD) is a business school with campuses in Lausanne, Switzerland and Singapore. IIMD is well known for its MBA program, which is taught in English and consistently ranked among the best in the world. [3] [4]
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :
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Milton Friedman ( / ˈfriːdmən / ⓘ; July 31, 1912 – November 16, 2006) was an American economist and statistician who received the 1976 Nobel Memorial Prize in Economic Sciences for his research on consumption analysis, monetary history and theory and the complexity of stabilization policy. [4] With George Stigler, Friedman was among the ...
—Max Weber in Sociological Writings, 1904. The principle of methodological individualism, which holds that social scientists should seek to understand collectivities solely as the result of the actions of individual persons, can be traced to Weber. In the first chapter of Economy and Society, he argued that only individuals "can be treated as agents in a course of subjectively understandable ...
Philosophy ( φιλοσοφία, 'love of wisdom', in Ancient Greek) is a systematic study of general and fundamental questions concerning topics like existence, reason, knowledge, value, mind, and language. It is a rational and critical inquiry that reflects on its own methods and assumptions. Historically, many of the individual sciences ...