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Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. Audiovisual service providers frequently offer web streaming, video conferencing, and live broadcast services.
Computer-mediated communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices. While the term has traditionally referred to those communications that occur via computer-mediated formats (e.g., instant messaging, email, chat rooms, online forums, social network services), it has also been applied to other forms of text-based ...
Audiovisual education. A professor using an LCD projector as an instructional aid. Audiovisual education or multimedia-based education ( MBE) is an instruction method where particular attention is paid to the audiovisual or multimedia presentation of the material to improve comprehension and retention.
The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.
Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.
Communication design. Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.