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A mission statement is a short statement of why an organization exists, what its overall goal is, and what kind of product or service it provides. Learn how to design a mission statement, its advantages and disadvantages, and see examples from different sectors.
While it's not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization's purpose and values to all ...
A vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Learn about the functions, characteristics and examples of vision statements in strategic planning and management.
Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final
Business purpose is the wider, long-term goal of a commercial enterprise that expresses its reason for existing and its commitment to the world. Learn about the philosophical, ethical, and social aspects of business purpose, and how it has evolved over time and across different contexts.
Learn about the Business Model Canvas, a strategic management template for developing and documenting business models. It consists of nine elements that describe a firm's or product's value proposition, infrastructure, customers, and finances.
Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Learn about the inputs, activities, outputs and outcomes of strategic planning, as well as the major dimensions, thinkers and concepts related to it.
A business plan is a formal document that states the goals, methods, and time-frame of a business. It can be internally or externally focused, and it can be used for different purposes such as financing, strategic planning, or project management.