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Lego Italy established. 1961–1962: Lego makes an arrangement allowing Samsonite to begin producing and selling Lego products in Canada, an arrangement that would continue until 1988. 1962: Lego sells toys in Singapore, Hong Kong, Australia, Morocco, and Japan. Lego 1/3 elements are introduced.
The history of LEGO begins in 1932 in Billund, Denmark, with a carpenter named Ole Kirk Christiansen. He initially produced wooden toys and household items. In 1934, the company adopted the name "LEGO," derived from the Danish words "leg godt," meaning "play well." Key Milestones:
The Lego Foundation (25%) Number of employees. 24,484 [3] (March 2021) Website. lego.com. The Lego Group (formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ LEG-oh, Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
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