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Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Miriam Budiardjo (20 November 1923, Kediri – 8 January 2007, Jakarta) was an Indonesian political scientist and diplomat. Budiardjo was Deputy Chair of the Indonesian National Commission on Human Rights, and she has been credited with co-founding the Faculty of Social Sciences at the University of Indonesia, of which she was Dean for 5 years. [1]
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
The field of comparative media system research has a long tradition reaching back to the study Four Theories of the Press by Siebert, Peterson and Schramm from 1956. This book was the origin of the academic debate on comparing and classifying media systems, [2] whereas it was normatively biased [3] and strongly influenced by the ideologies of the Cold War era. [4]
Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy applies to different types of media [2] and is seen as important skills for ...
Marketing books (1 C, 21 P) Books about media bias (42 P) Books about media manipulation (7 C, 4 P) Media studies textbooks (3 P)
Ball-Rokeach & DeFleur's (1976) MSD conceptual model. Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. [1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.
The Problem of the Media: U.S. Communication Politics in the 21st Century is a book by Robert W. McChesney first published in 2004 by Monthly Review Press. The book discusses issues within journalism (e.g. biased news, declining quality of content, etc.), as well as weaknesses in the media sector, and new ways to regulate such.