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  2. How To Write a Convincing Cover Letter - AOL

    www.aol.com/write-convincing-cover-letter...

    Apply the Three C’s. The keys to a convincing cover letter are confidence, clarity and commitment, Barnett said. “Most cover letters are too shy and lack enough confidence,” he said. “Be ...

  3. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are used in connection with many business documents such as loan applications ( mortgage loan ), contract drafts and proposals, and executed documents. While the resume outlines the professional journey, a cover letter allows the applicant convey their personality, passion, and potential contributions to the prospective employer.

  4. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    Sales Letter intended to get the customer to commit to purchasing the product or service, typically without any further intervention. Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action.

  5. Get breaking Finance news and the latest business articles from AOL. From stock market news to jobs and real estate, it can all be found here.

  6. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular ...

  7. Cost of poor quality - Wikipedia

    en.wikipedia.org/wiki/Cost_of_poor_quality

    Cost of poor quality ( COPQ) or poor quality costs ( PQC ), are costs that would disappear if systems, processes, and products were perfect. COPQ was popularized by IBM quality expert H. James Harrington in his 1987 book Poor Quality Costs. [1] COPQ is a refinement of the concept of quality costs. In the 1960s, IBM undertook an effort to study ...

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