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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  3. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Media planning. Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as:

  4. YouTube - Wikipedia

    en.wikipedia.org/wiki/YouTube

    While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually and its ten highest-earning channels grossing from $2.5 million to $12 million —in 2012 CMU business editor characterized YouTube as "a free-to-use ...

  5. Steve Jobs - Wikipedia

    en.wikipedia.org/wiki/Steve_Jobs

    Early life Family Steven Paul Jobs was born in San Francisco, California, on February 24, 1955, to Joanne Carole Schieble and Abdulfattah "John" Jandali. Abdulfattah Jandali was born in a Muslim household to wealthy Syrian parents, the youngest of nine siblings. After obtaining his undergraduate degree at the American University of Beirut, Jandali pursued a PhD in political science at the ...

  6. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Business plans can help decision-makers see how specific projects relate to the organization's strategic plan.

  8. Multimedia - Wikipedia

    en.wikipedia.org/wiki/Multimedia

    Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.

  9. Media player software - Wikipedia

    en.wikipedia.org/wiki/Media_player_software

    Media player software is a type of application software for playing multimedia computer files like audio and video files. Media players commonly display standard media control icons known from physical devices such as tape recorders and CD players, such as play ( ), pause ( ), fastforward (⏩️), rewind (⏪), and stop ( ) buttons.

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