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Customer review. A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well ...
Wirecutter (formerly known as The Wirecutter) is a product review website owned by The New York Times Company. It was founded by Brian Lam in 2011 and purchased by The New York Times Company in 2016 for about $30 million.
An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping.
Along with prohibiting reviews written by non-humans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product.
On the battlefield of online reviews, it’s AI vs. AI. Generative artificial intelligence that can spit out human-sounding reviews is being met by AI trained to detect fake reviews.
A lot of people look at customer reviews online before they make a purchase. After all, they're like vicarious test-drives: You get the benefit of previous users' experiences in deciding whether a ...
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