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  2. Sales & Marketing Executives International - Wikipedia

    en.wikipedia.org/wiki/Sales_&_Marketing...

    Sales & Marketing Executives International (SMEI) is a worldwide non-profit organization offering membership and professional sales and marketing certification. SMEI is dedicated to ethical standards, continuing professional development, knowledge sharing, and mentoring students.

  3. Vector Marketing - Wikipedia

    en.wikipedia.org/wiki/Vector_Marketing

    Website. www .vectormarketing .com. Vector Marketing is a direct selling subsidiary company and the domestic sales arm of Cutco Corporation, an Olean, New York –based cutlery manufacturer. The company was founded in 1981 in Philadelphia, Pennsylvania. The company sells via individual sales representatives who sell Cutco cutlery via one-on-one ...

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :

  5. Industrial marketing - Wikipedia

    en.wikipedia.org/wiki/Industrial_marketing

    e. Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term, industrial marketing has largely been replaced by the term B2B marketing (i.e. business to business marketing).

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Trade. Business and economics portal. v. t. e. Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

  7. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Diversification (marketing strategy) Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: [1] Products.

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