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  2. Pay-per-call advertising - Wikipedia

    en.wikipedia.org/wiki/Pay-per-call_advertising

    Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV and radio, in favor of ...

  3. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  4. Pay-per-call - Wikipedia

    en.wikipedia.org/wiki/Pay-per-call

    Pay-per-call. Pay-per-call may refer to: Pay-per-call advertising, where an advertiser is charged for each telephone call received on a number keyed to a specific advertisement. Premium-rate telephone numbers, where the caller is charged an inflated price on a "shared-revenue" basis, with a kickback to the owner of the called number. Category:

  5. Premium-rate telephone number - Wikipedia

    en.wikipedia.org/wiki/Premium-rate_telephone_number

    In Spain both pay per minute and pay per call billing options are available across the 8 and 9 series range of numbers. Also there are other range for information services (weather, white pages, etc...), there are all the numbers starting with 118, they can have 5 or 6 digits with a variable cost per number. 11818 is free from Telefónica's ...

  6. Will Trump have to pay his huge civil fraud judgment ... - AOL

    www.aol.com/trump-pay-huge-civil-fraud-091306422...

    For premium support please call: 800-290-4726 more ways to ... which accrues at a rate of 9% per year. ... 2024 to pay nearly $355 million after finding him liable for fraud and banned him from ...

  7. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising. Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. [1]

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