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  2. Meta element - Wikipedia

    en.wikipedia.org/wiki/Meta_element

    Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines. Prior to the ...

  3. Metasearch engine - Wikipedia

    en.wikipedia.org/wiki/Metasearch_engine

    The search engine can be completely hostile and refuse the metasearch engine total access to their database and in serious circumstances, by seeking legal methods. Architecture of ranking. Web pages that are highly ranked on many search engines are likely to be more relevant in providing useful information.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  5. Search engine indexing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_indexing

    Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval.Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science.

  6. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank ( PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

  7. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    A search engine results page ( SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query . The results are of two general types : sponsored search: advertisements.

  8. Schema.org - Wikipedia

    en.wikipedia.org/wiki/Schema.org

    Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata). Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest.

  9. Tag cloud - Wikipedia

    en.wikipedia.org/wiki/Tag_cloud

    Tag clouds as a navigational tool make the resources of a website more connected, when crawled by a search engine spider, which may improve the site's search engine rank. From a user interface perspective they are often used to summarize search results to support the user in finding content in a particular information system more quickly.