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Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
Community media are any form of media that function in service of or by a community. It is the rise of all kinds of alternative, oppositional, participatory and collaborative media practices that have developed in the journalistic context of ‘community media,’ ‘we media,’ ‘citizens media,’ ‘grassroot journalism’ or any radical alternative to on and offline mainstream ...
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. The type of mediated technology used can also influence its meaning. This is most famously rendered in Marshall McLuhan's maxim "the medium is the message".
Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience.
Media pluralism defines the state of having a plurality of voices, opinions, and analyses in media systems (internal pluralism) or the coexistence of different and diverse types of medias and media support (external pluralism). [1] [2] Media pluralism trends 2018, UNESCO's report on world trends in media. Media pluralism is often recognized by ...
The phrase was coined by Marshall McLuhan. " The medium is the message " is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries ...
Participatory media are social media whose value and power derives from the active participation of many people. This is a psychological and social characteristic. One example is StumbleUpon. Social networks, when amplified by information and communication networks, enable broader, faster, and lower cost coordination of activities.
Media theory of composition. Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.