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Frequency illusion. The frequency illusion (also known as the Baader–Meinhof phenomenon) is a cognitive bias in which a person notices a specific concept, word, or product more frequently after recently becoming aware of it. The name "Baader–Meinhof phenomenon" was coined in 1994 by Terry Mullen in a letter to the St. Paul Pioneer Press. [1]
Memory [edit] In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory.
In applied behavior analysis, the Premack principle is sometimes known as "grandma's rule", which states that making the opportunity to engage in high-frequency behavior contingent upon the occurrence of low-frequency behavior will function as a reinforcer for the low-frequency behavior. [6] In other words, an individual must "first" engage in ...
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
Availability heuristic. The availability heuristic, also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision. This heuristic, operating on the notion that, if something can be recalled, it must be important, or at ...
Phi phenomenon. The term phi phenomenon is used in a narrow sense for an apparent motion that is observed if two nearby optical stimuli are presented in alternation with a relatively high frequency. In contrast to beta movement, seen at lower frequencies, the stimuli themselves do not appear to move. Instead, a diffuse, amorphous shadowlike ...
The frequency following response ( FFR ), also referred to as frequency following potential ( FFP) or envelope following response ( EFR ), is an evoked potential generated by periodic or nearly-periodic auditory stimuli. [1] [2] Part of the auditory brainstem response (ABR), the FFR reflects sustained neural activity integrated over a ...
The range–frequency compromise in judgment is a theory in cognitive psychology developed by Allen Parducci in the mid-1960s. Range–frequency is descriptive of how judgments reflect a compromise between a range principle that assigns each category to an equal subrange of contextual stimuli and a frequency principle that assigns each of the categories to the same number of contextual stimuli.